Posts Tagged ‘marketing’

postheadericon Going to Black Hat? Bring your (marketing) wallet

This year at Black Hat, it will be incumbent upon newer vendors to make sensational claims to gain market share from established vendor, says Cameron Camp.

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postheadericon Testing, marketing, and rummaging in the FUD banks

Early in 2017, Kevin Townsend invited David Harley and others to comment on vendor hype. Here he expands on his original commentary.

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postheadericon Next-gen security software: Myths and marketing

There is a view in the media of the current security market that assumes a split between first-generation and technologies using next-generation signature-less detection.

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postheadericon Adobe and Microsoft partner to transform customer engagement across sales, service and marketing

London and Redmond, Wash. — April 29, 2015 — At Adobe Summit in London, Adobe’s annual European Digital Marketing conference, Adobe (Nasdaq: “ADBE”) and Microsoft Corp. (Nasdaq: “MSFT”) today announced a strategic partnership that will redefine how enterprises manage their marketing, sales and service to better engage with customers across touch points. The partnership will include the integration of Adobe’s industry-leading Marketing Cloud Solutions with the best-in-class Microsoft Dynamics CRM solution and will allow brands to deliver experiences that take all customer engagements into account — from reach and acquisition to retention and loyalty. This new integration will help eliminate the frustrating customer experiences that result when marketing, sales and service interactions are siloed.

“Helping our customers reinvent productivity and business processes is one of our top priorities. Partnering with Adobe enables us to deliver a comprehensive set of customer engagement processes to enterprise customers to help them be more productive and better engage with their customers,” said Kirill Tatarinov, executive vice president, Microsoft Business Solutions, Microsoft. “The integration of our industry-leading Microsoft Dynamics CRM solution with the Adobe Marketing Cloud will enable business professionals to maximize their investment in technology and deliver breakthroughs in marketing, sales and customer care.”

“Adobe and Microsoft are creating the industry’s first large-scale solution for connecting the customer experience across all touch points,” said Brad Rencher, senior vice president and general manager, Digital Marketing Business at Adobe. “We are making it possible for the long-held promise of the customer-centric enterprise to become a data-driven reality.”

Microsoft Dynamics Marketing, Microsoft’s integrated marketing management solution, includes capabilities like marketing resource management that are complementary to Adobe Marketing Cloud to provide added value to customers. The partnership will bring an integrated CRM-marketing solution to marketers across many industry segments including financial services, travel and leisure. This partnership offers customers the ability to:

  • Align sales and marketing activities by tightly integrating audiences and their behaviors, which can help guide sales or service calls, identify sales opportunities or inform lead scoring.
  • Find high-value audience segments and provide them with real-time offers on the website or enable targeted display ads.
  • Combine Web behavior data with order history, return history, loyalty status and call center history to not only identify where in the sales life-cycle stage a customer is, but then also deliver the right content at the right time, whether that content resides on a landing page, in a service follow-up email or as an alert in a mobile app.

Both companies are committed to expanding other areas of collaboration and product integration including Adobe Marketing Cloud Solutions running on the Microsoft Azure cloud platform. Adobe Campaign and Adobe Experience Manager are now certified on Microsoft Azure. Adobe already partners with Microsoft Azure to deliver streaming of major sporting events including the Olympics and Super Bowl through Adobe Primetime. The companies are also working on a connector that would enable data and insights from Adobe Analytics to appear in Power BI, Microsoft’s business analytics service that enables people to see all of their data through a single pane of glass, providing a consolidated view across a business.

About Adobe Marketing Cloud

Adobe Marketing Cloud empowers companies to use big data to effectively reach and engage customers and prospects with highly personalized marketing content across devices and digital touch points. Eight tightly integrated Solutions offer marketers a complete set of marketing technologies that focus on analytics, web and app experience management, testing and targeting, advertising, social engagement and campaign orchestration. The tie-in with Adobe Creative Cloud makes it easy to instantly activate creative assets across all marketing channels. Thousands of brands worldwide including two thirds of Fortune 50 companies rely on Adobe Marketing Cloud with over 30.5 trillion transactions a year.

About Adobe Systems Incorporated

Adobe is changing the world through digital experiences. For more information, visit www.adobe.com.

About Microsoft Dynamics

At the heart of every successful business are the people who make things happen. Microsoft Dynamics designs modern business solutions that empower individuals with intuitive tools that allow them to do their best work. Our proactive, easy-to-use business applications adapt to the way people and systems work, enabling businesses to rapidly deploy and be forward-looking in an ever-changing world.

About Microsoft

Founded in 1975, Microsoft (Nasdaq “MSFT”) is the worldwide leader in software, services, devices and solutions that help people and businesses realize their full potential.

 

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postheadericon XBox and PSN attacks were “marketing scheme” for Lizard Squad’s DDoS service

The attack which knocked the PlayStation Network (PSN) and Xbox Live offline over Christmas appears to have been a publicity stunt, designed to gain notoriety and draw attention to the hacking group which has claimed responsibility – Lizard Squad.

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postheadericon New Microsoft Dynamics CRM breaks down silos between marketing and sales

REDMOND, Wash. — Sept. 16 , 2014 — Microsoft Corp. (Nasdaq “MSFT”) on Tuesday announced that Microsoft Dynamics CRM 2015, as well as updates to its Microsoft Dynamics CRM Online and Microsoft Dynamics Marketing services, will be generally available in the fourth quarter of 2014.

The new updates revolutionize the way sellers and marketers unite and collaborate by bringing outside-in insights to sales and marketing professionals so they can understand the impact of their campaigns to customers, giving them more personalized experiences. Salespeople now have the visibility to impact campaigns and targeting with unprecedented insight into marketing calendars and campaigns. The updates also enable marketers to more effectively plan and execute marketing campaigns and better track their impact, while strengthening synergies with the sales process. Microsoft Dynamics CRM continues to deepen its interoperability with Microsoft’s leading productivity applications, including Microsoft Office 365, Yammer, Lync, Skype, SharePoint and Power BI for Office 365.

The new release is designed to address ongoing needs for businesses to collaborate among different divisions and groups to better take advantage of opportunities and to meet the evolving needs of their customers.

According to Ray Wang, principal analyst, founder and chairman at Constellation Research Inc., “Closing the gap between marketing and sales is required for a successful customer experience. Organizations need tools to track the customer interactions from marketing to sales and back, collaborate on leads and opportunities, and measure the metrics that matter to both sales and marketing.”

“Unlike vendors that want to separate businesses by selling them countless different clouds and solutions, we have designed Microsoft Dynamics CRM to facilitate the kind of collaboration that businesses need to thrive and grow,” said Bob Stutz, corporate vice president, Microsoft Dynamics CRM. “This means that marketers and sellers can work more closely together to engage customers, bridging the chasm between marketing, sales and service to truly deliver end-to-end experiences that customers will love.”

Uniting m arketing and s ales

To break down the silos between sales and marketing, Microsoft Dynamics Marketing introduces the new Sales Collaboration Panel, which allows sellers to provide input into campaigns and targeting. The release also gives marketers the ability to streamline campaign creation and improve segmentation with graphical email editing, A/B testing, integrated offers and approval workflows. Marketers can more effectively collaborate with the click-to-call feature in Lync and easily schedule and execute webinars as part of their marketing initiatives. The new Interactive Marketing Calendar allows marketers to visualize and manage their end-to-end marketing plans. Microsoft Dynamics Marketing will also be available in Japanese and Russian.

In addition to providing salespeople with the ability to more effectively collaborate with marketing, the new release of Microsoft Dynamics CRM provides the ability to recommend products to up-sell and cross-sell across product families, improving their selling effectiveness. The new release enhances the Guided Sales Processes to help steer sellers toward desired outcomes and ensure the enforcement of business rules across all devices. New mobile sales capabilities across mobile platforms increase productivity with flexible RoleTailored dashboards and analytics, as well as personalized home pages.

Continuing to enhance capabilities to Microsoft Social Listening, the company added Italian as a sixth native language for sentiment tracking and analysis and expanded listening capabilities to include news sources. These capabilities give people access to real-time insights so they can see what is happening and make the right decisions to take advantage of opportunities the moment they arise.

Expanding into new markets, Microsoft announced that Microsoft Dynamics CRM Online is available for purchase in 17 new markets in Latin America on Tuesday, making the service globally available in more than 65 markets worldwide. The company confirmed that the global expansion of Microsoft CRM Online will continue and is expected to reach over 130 markets and in 44 languages by the end of calendar year 2014. The company, which recently announced the opening of a Brazil datacenter to service the Latin American region, also noted that in calendar year 2015, Microsoft Dynamics CRM Online would expand into additional Microsoft regional datacenters. More capabilities and features of the new Microsoft Dynamics CRM 2015 and Microsoft Dynamics Marketing, such as productivity improvements, automated business processes and real-time forecasting data, are detailed in the Release Preview Guide. A blog post series by Bob Stutz is available on CRM Connection. In addition, all can follow and engage with the Microsoft Dynamics CRM community @MSDynamicsCRM at http://www.twitter.com/msdynamicscrm, #MSDYNCRM.

About Microsoft Dynamics

At the heart of every successful business are the people who make things happen. Microsoft Dynamics designs modern business solutions that empower individuals with intuitive tools that allow them to do their best work. Our proactive, easy-to-use business applications adapt to the way people and systems work, enabling businesses to rapidly deploy and be forward-looking in an ever-changing world.

About Microsoft

Founded in 1975, Microsoft (Nasdaq “MSFT”) is the worldwide leader in software, services, devices and solutions that help people and businesses realize their full potential.

Note to editors: For more information, news and perspectives from Microsoft, please visit the Microsoft News Center at http://www.microsoft.com/news. Web links, telephone numbers and titles were correct at time of publication, but may have changed. For additional assistance, journalists and analysts may contact Microsoft’s Rapid Response Team or other appropriate contacts listed at http://www.microsoft.com/news/contactpr.mspx.

Microsoft News Center – News and Announcements from Microsoft

postheadericon Microsoft unveils new marketing, customer care and social listening capabilities

REDMOND, Wash. — Feb. 18, 2014 — Microsoft Corp. (Nasdaq “MSFT”) on Tuesday unveiled a comprehensive set of new Microsoft Dynamics CRM capabilities to help organizations match their customers to the right products and services, engage with them in the right way at the right time, and nurture their relationships. The new release is expected in the second quarter of 2014.

Delivering on its promise of rapid innovation, the release adds new functionality to help marketers be smarter, enabling them to efficiently drive and manage their marketing campaigns; help businesses engage with and care for customers in a personalized manner on virtually any device, anywhere; and enhance capabilities in Microsoft Dynamics CRM 2013 to help businesses sell more effectively. Breaking from typical industry practice, the update also brings social listening capabilities to every sales, service and marketing professional within an organization to empower more employees with deeper insights.

“Businesses want solutions that give them market insights and the ability to deliver amazing customer experiences,” said Bob Stutz, corporate vice president, Microsoft Dynamics CRM. “The new Microsoft Dynamics CRM update democratizes social listening, adds new marketing capabilities for more impact and enables businesses to deliver outstanding customer service. With this new release, we are essentially changing the CRM game.”

Smarter marketing

Chief marketing officers (CMOs) want a marketing solution that helps them plan and execute great marketing campaigns, gives them insights into the impact of their marketing activities, and provides them with the ability to optimize marketing mix to deliver the most impact to their business.

Microsoft Dynamics Marketing (formerly MarketingPilot) delivers these capabilities by adding marketing automation functionality to Microsoft Dynamics CRM, delivering insights that will help marketers be smarter and more effectively engage with their customers. The new release builds on its marketing planning core and adds new features that include a visual campaign designer that allows marketers to design powerful marketing campaigns more intuitively and easier than ever. This enables CMOs to reach their customers more effectively across multiple channels. It also gives them new lead management and scoring capabilities, scalable email marketing that can deliver millions of messages per day, and deep marketing analytics so they can measure and improve the return on their marketing investments. These new capabilities will be offered in 35 markets in 10 languages.

Personalized customer care

Customer care, an organization’s ability to support, engage and respond to the needs of customers, is an increasingly strategic part of any business. Successful organizations understand and have insight into customer needs across every channel, including the Web, social and mobile, to deliver the best customer care possible.

Microsoft Dynamics CRM enhances core case management capabilities and introduces a new Unified Service Desk, a powerful application designed for call centers that allows agents to handle multiple interactions simultaneously, increasing efficiency by automating repetitive tasks and displaying scripts to help agents provide a more personalized and effective service.

Alongside the capabilities gained in the recent acquisition of Parature, which closed Jan. 31, Microsoft Dynamics CRM now offers customers choice in deploying customer service capabilities ranging from self-service via support portals, Facebook and Twitter to Web chat and video capabilities, all leveraging a shared knowledge base to ensure the right answer can be delivered consistently on the right channel at the right time.

This new customer care solution ensures that all organizations can effectively handle interactions in the way each customer prefers and quickly respond to that person’s needs, resulting in a smooth and more personalized experience for the customer each and every time.

Social for everyone

The secret to any great relationship starts with the ability to listen. To help sales, marketing and customer care professionals listen, gain insights and more effectively engage with customers across social channels, Microsoft has unveiled Microsoft Social Listening. This new service adds the capabilities for people to analyze and act on market intelligence from social conversations, including measuring sentiment across a wide array of social channels. It also allows users to track product, brand, competitor and campaigns globally and in real time to gain true understanding of their customers and their business across the social Web.

Breaking from industry norms, Microsoft believes that social capabilities are core to customer relationship management, so they should not be limited to an elite few at high costs. Enabling every employee within an organization, Microsoft Social Listening will be offered as part of the Microsoft Dynamics CRM Online professional licenses at no additional charge; on-premises customers can get Microsoft Social Listening for an incremental cost.

More information about this upcoming release is detailed in a blog post by Bob Stutz, at https://community.dynamics.com/crm/b/crmconnection/default.aspx. Microsoft Dynamics CRM customers and prospects can learn more about Microsoft Dynamics CRM at http://www.microsoft.com/en-us/dynamics/crm-vision.aspx. In addition, they can follow and engage with the Microsoft Dynamics CRM community @MSDynamicsCRM at http://www.twitter.com/msdynamicscrm.

About Microsoft Dynamics

At the heart of every successful business are the people who make things happen. Microsoft Dynamics designs modern business solutions that empower individuals with intuitive tools that allow them to do their best work. Our proactive, easy-to-use business applications adapt to the way people and systems work, enabling businesses to rapidly deploy and be forward-looking in an ever-changing world.

About Microsoft

Founded in 1975, Microsoft (Nasdaq “MSFT”) is the worldwide leader in software, services and solutions that help people and businesses realize their full potential.

Note to editors: For more information, news and perspectives from Microsoft, please visit the Microsoft News Center at http://www.microsoft.com/news. Web links, telephone numbers and titles were correct at time of publication, but may have changed. For additional assistance, journalists and analysts may contact Microsoft’s Rapid Response Team or other appropriate contacts listed at http://www.microsoft.com/news/contactpr.mspx.

Microsoft News Center – News and Announcements from Microsoft